Powerleague’s Digital Transformation

Powerleague offers five-a-side football facilities and services, including pitch bookings, leagues, tournaments, and events across the UK and Ireland. They cater to various groups such as men’s, women’s, students, and juniors, and also offer special activities like bubble football, walking football, and kids’ holiday camps. Additional services include venue hire for corporate events and social functions. Powerleague promotes a healthy lifestyle through football, providing an engaging community experience. For more information, visit Powerleague.

Key Deliverables:

New Website Development:

Platform: WordPress Scope: We built a dynamic and user-friendly website from the ground up, leveraging WordPress for its flexibility and scalability. The new site offers improved navigation, seamless booking systems, and enhanced content management capabilities.

Mobile App Development:

Platform: React Native

Scope: Our team developed a cutting-edge mobile application using React Native, ensuring cross-platform compatibility and a consistent user experience across both iOS and Android devices. The app provides users with easy access to booking, event management, and real-time notifications.

User Journey Mapping and UI/UX Design:

Process: Extensive user journey mapping and design calls were conducted to ensure the digital products met user needs and preferences. Our UI/UX experts created intuitive and visually appealing interfaces, focusing on usability and user engagement.

Collaboration and Project Management:

Team Composition: The project involved a dedicated team of over 20 professionals, including developers, designers, project managers, and QA specialists. We also collaborated with five different companies, bringing together diverse expertise to achieve the project goals.

Methodology: Adhering to agile methodology, we worked in over 20 sprints to ensure iterative development and continuous improvement. Regular sprint reviews and retrospectives facilitated seamless communication and quick resolution of issues.

Deadline Management: Despite the complexity and scale of the project, we adhered to tight deadlines, ensuring timely delivery of all milestones. Our structured approach and commitment to agile principles enabled us to maintain momentum and meet project timelines.

Project Outcome:

The digital transformation spearheaded by our agency resulted in a state-of-the-art digital platform for Powerleague. The new website and mobile app significantly enhanced user experience, streamlined operations, and positioned Powerleague as a digitally forward organization. This transformation not only improved customer satisfaction but also laid a solid foundation for future digital initiatives.

Through strategic planning, collaborative execution, and a relentless focus on user experience, our agency successfully navigated the challenges of this large-scale project, delivering exceptional results for Powerleague.